Curaçao eGaming formulates policies on the practice of so-called “white labeling”


Curaçao eGaming (“CEG”), the leading master license holder of Curaçao has published policies on the so-called practice of “white labeling". CEG defines white labeling as the offering of a Gaming Operation as a B2B Service, rendered by an Operator to a Third party, as if that Third Party is the Operator that is responsible for that Gaming Operation.

The definition of “white label” further explained
A white label is a product or service that is sold by a retailer with its own branding and logo, however, the product or service itself is manufactured or rendered by a third party. This sometimes makes sense from a commercial perspective, in order to enhance a successful brand to offer a service without having to invest in it. The company actually manufacturing the product or rendering the service might only be interested in providing specialist services without being visible. This would allow them to do business with several retailers under several names. The setup is no longer considered “white label” as soon as the third party actually manufacturing the product or rendering the service would be visible in the offering as well as referred to as the responsible party.

For more information on CEG's policies on white labeling, can be found by clicking the link below.

Requirements for Agreements with Third Parties>